Creating the ultimate fan experience
Pro sports team owners face a dilemma: how to get connectivity-obsessed millennials into their venues when viewing options at home and on devices are so good.
To compete, teams are upping their game. Just imagine this fan experience: on your way into the stadium, you’re notified on your mobile that a premium seat is available for a few more dollars and you upgrade. From your new vantage point, you’re immersed in the action by one of the largest, sharpest displays in the world.
During the game, a team-branded app lets you watch behind-the-scenes camera feeds and replays from angles you choose. Smaller screens near your seat display information curated for you – train or bus schedules, highlights from other games, real-time updates on which bathroom has the shortest lines. You order food and a customized jersey on your phone and they’re delivered right to your seat. Now that’s an experience you can’t duplicate at home.
To attract spectators, stadiums and arenas are creating these more personalized, connected experiences. Panasonic, long the leader in display technology, is making this possible through a variety of technologies, including high-resolution cameras that create the content that runs between plays, interactive kiosks that enable revenue opportunities, and robust Wi-Fi tailored to live events where people upload more (e.g., social media updates).
On the edge of their seats
New Panasonic innovations – such as augmented reality that adds a layer of information on top of the action you see through luxury box windows – will continue to add depth to the stadium experience as the race to engage continues.
Who will win this race?
Fans, of course.
But also the teams and venues that understand that a richer fan experience means richer rewards for them.